User Interface (UI)

The User Interface (UI) refers to the visual design, layout, and interactive elements that users engage with when interacting with a digital product, such as a website or application. This includes buttons, menus, forms, typography, and color schemes. Effective UI design aims to make the interface intuitive, clear, and visually appealing, facilitating seamless user interactions.

In the context of online fundraising, UI plays a pivotal role in user engagement. A well-structured and aesthetically pleasing donation form, along with strategically placed calls-to-action, can significantly influence a user's decision to donate.