Glossary P Peer-to-Peer Fundraising (P2P)

Peer-to-Peer Fundraising (P2P)

In Peer-to-Peer Fundraising (P2P), supporters create their own fundraising campaigns on behalf of a charity. Online donation platforms like Soulclick make it easy for supporters to launch and manage their own fundraisers. P2P fundraising is especially popular with local organizations aiming to engage and grow their community. These campaigns can be inspired by a variety of occasions, such as birthdays, anniversaries, weddings, or memorial donations.