Minimal Marketable Produkt (MMP)

A Minimal Marketable Product (MMP) is an evolved version of the Minimal Viable Product (MVP) and represents a product that is market-ready and functional. For an NPO website, an MMP might include a web solution that integrates all essential aspects of a donor journey, such as a donation portal or a storytelling section. The goal is to design the product in a way that leads to measurable increases in online donation revenue.