Glossary M Media Spend

Media Spend

Media Spend refers to the budget a nonprofit organization allocates specifically for advertising and marketing across various channels in online fundraising. This includes only actual ad expenses, such as Google Ads, social media, or YouTube ads – costs for creatives, production, and related tasks are not included. With effective tracking, media spend per channel can be optimized, for example, by using CPA (Cost per Acquisition) as a metric.