Lead Nurturing

Lead Nurturing is a discipline of marketing automation focused on guiding leads toward the next best action in the donor lifecycle. The goal is to achieve internal marketing and fundraising objectives in a structured and largely automated fashion. Lead nurturing models are part of the Soulclick Automation Module. For example, newsletter subscribers can be encouraged to make an initial donation, or one-time donors can be converted into recurring supporters. This is achieved through timely, behavior-based, and personalized email automation campaigns.