Hreflang

Hreflang is an attribute of a website’s HTML code used to inform search engines like Google or Bing which language version of the webpage should be displayed to users in different regions. In multilingual countries like Switzerland, correct language targeting is a key aspect of providing a good user experience. For international charities, Hreflang is also essential in SEO (Search Engine Optimization) to ensure that the correct language version is indexed in different countries.