Glossary F Fundraising Website

Fundraising Website

Fundraising Website is a site specifically designed to raise funds in a nonprofit organization. Donation teasers, campaign pages, and payment forms are optimized for online fundraising and are directly linked to the stories and the content of the charity.

At the heart of the site is the donation tool – running on the same content management system (CMS) as the website. Just like a typical e-commerce system, this setup enables a seamless user journey: from reading articles to completing a donation and eventually reactivating donors.

Soulclick is the only SaaS solution that allows nonprofits to fully integrate their website and donation tool on a single technology platform. Organizations can build their site around either a donation shop or a flexible donation form – all within one system, without any interfaces or disruptions in the user experience. This not only improves conversion rates but also significantly reduces the effort required for maintenance and future development.