CPM (Cost per Mille)

CPM (or Cost per Mille) is a KPI in digital fundraising that measures the cost of 1,000 ad impressions. Social media – especially Meta – gives nonprofits the opportunity to reach people at a relatively low cost while strengthening brand awareness and trust among their target audience. For smaller or less-known charities, it is essential to build reach and awareness first before pursuing short-term fundraising goals.